A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson's follow up process. But creating videos can be a challenge for a lot...
Instagram has been the fastest growing social media platform over the last several years, and now has hundreds of millions of daily users, making it an important place for all businesses to consider doing their marketing. Until recently, it may have seemed like a platform that...
LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an aggressive push over the last 12 months to turn itself into a more powerful content marketing...
As we all know, video has become a very important format for marketing for all types of businesses and all types of marketing platforms. From YouTube to Facebook, to Instagram,video has become the most important format of content in today's marketing world. How can you take...
We've all heard that we should be creating more content for our business. Blog posts, videos, podcasts and social media content have all become a requirement of marketing and growth in just about every industry. But creating content is definitely time-consuming, and can be the last...
Marketing Thought Leader Seth Godin has said that “Content marketing is all the marketing that’s left.” If you believe him, then your budget for content had better reflect the strategic role it has in your marketing plan. Nearly all businesses have at least some sort of...
Not where you’d like to be with your social media presence? Don’t worry, you’re not alone - social media is a challenge (and perhaps even a mystery) for many businesses! The good news is that the pace of change in today’s marketing world means that it’s...
The path to growing a small business is never easy nor obvious. Sometimes we could all benefit from being able to get inside the head of a good mentor. Lucky for us, more and more of the smartest people in business and life are sharing their...
Not getting the fast results you’re expecting from your content marketing efforts? Don’t worry, you’re not alone. We talk to a lot of business owners and marketers, and many of them share that they feel like their content is often falling on deaf ears. Here are...
When the path to a customer purchase can begin and end at any time, in any location and on any device, it’s becoming apparent that businesses need to create a seamless experience across the entire process. With so many devices available to complete a task, customers...