Call tracking enables you to determine where the inquiries about your business actually come from, measure the success of each marketing channel, and improve your customer service by attributing a unique phone number to each marketing campaign from traditional advertising like radio or print to online advertisements.
“I have been more than impressed with BFR. They have become a true partner in a every sense of the word, being able to develop an in-depth understanding of my industry, integrate their services into my business plan and provide a critical, intelligent approach to my digital growth strategy.”
– David Beauchamp, Foster Grant
Justify each campaign by measuring the cost-effectiveness of any form of online or offline marketing.
Evaluate the strengths and weaknesses of each advertisement and create benchmarks tp compare each marketing channel.
Evaluate how calls are handled, determine training needs and coach employees on how to deliver outstanding service every time the phone rings.
35 - 50% of sales go to the vendor that responds first - InsideSales
29% of all online retail sales will be transacted on smart phones and tablets by the end of 2014.
79 percent of smartphone owners also use their devices to shop - Google
