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Competitive Analysis

Benchmark Results and Identify Opportunities

Competitive intelligence gives you an edge by revealing the strategies and tactics that drive results for your competition. Monitoring competitors enables your business to anticipate changes in the marketplace, learn from competitor innovations, identify points of differentiation, and benchmark success.

“Big Fish has been our SEO consultant and we have seen fantastic results over time”
– Yanni Tzoumas, Wedding Style Magazine

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Why Competitive Intelligence?

Forecast Competitor Moves
Forecast Competitor Moves

Anticipate what your competitors are planning next. For example, you might gain information on a new product they are getting ready to launch or new services they will add to the business.

Identify Opportunities
Identify Opportunities

Confirm your direction or altering your path based upon the actions of your competitors, discover areas where competitors are outperforming and identify unmet needs within the market.

Benchmark Your Business
Benchmark Your Business

Benchmark your traffic, advertising spend, search engine rankings and more. Identifying the strengths, opportunities, and areas of improvement within your business.

Did You Know?

90%

90% of Fortune 500 companies practice competitive intelligence. - Talon Strategy

70%

Nearly 70% of North American companies plan to increase their budgets for competitive intelligence - Upstream Commerce

94%

94% of (companies surveyed) agree they have benefitted from competitive intelligence – Upstream Commerce

Marketing System Features

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