Plans and Pricing

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Marketing Analytics

What Can be Measured, Can be Improved

Marketing analytics enables you to track your progress, identify optimization issues and discover new opportunities. By developing a measurement and reporting system, your results can be systematically and intelligently improved over time. And because every dollar is trackable, you’ll know where your dollars are going and how much return your marketing dollars are generating.

“Since using Big Fish, our over all numbers were up close to 10% last year. Thank you Big Fish continually optimizing our site for SEO and SEM”
– Ned Clark, Travel for Teens

Why Marketing Analytics?

Systematically Improve Results
Systematically Improve Results

By developing a measurement and reporting system, your results can be systematically and intelligently improved over time.

Understand Your Investment
Understand Your Investment

Because every dollar is trackable, you’ll know where your dollars are going and how much return your marketing dollars are generating.

Answer Your Questions
Answer Your Questions

Confirm your direction or altering your path by determining the impact and effectiveness of your digital marketing strategy

Did You Know?

8%

CMOs report they spend 8% of their marketing budgets on marketing analytics, and expect to increase this level in the next three years - CMO Survey

60%

Spending on marketing analytics is expected to increase 60% by 2015 - Source: CMO Survey

50%

Almost half of U.S. businesses said creating “metrics that demonstrate the value of social media” was vital - B2B Marketing Insider

Marketing System Features

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