Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective in our ever-evolving business climate. In fact, your B2B content...
Social media has profoundly changed the way we all use the internet, and that includes how businesses interact with their customers. In the years since platforms like Facebook, Instagram, and LinkedIn were first introduced, they have evolved from an occasional distraction to the focal point...
Generating ideas for your content marketing strategy can be extremely tough. It gets even harder when you focus so much on your brand goals that you get tunnel vision. Fortunately, there are plenty of brands out there doing an amazing job with content marketing and...
Facebook has evolved quite a bit since its launch in 2004 ...
As Social Media marketing has taken off, many agencies have made a substantial living from specializing in Social Media management, monitoring, and social advertising. These agencies could scale their operations and expand their profitability even further if they add on Content Writing services to the...
Why start a business blog? What elements does your blog need to be effective? How can you capitalize most effectively on the marketing opportunities a blog creates? We’ll answer all of these questions in our relatively brief but comprehensive content marketing and business blogging guide below....
As competing for user attention with content and social media marketing gets more challenging, keeping up with the latest trends is essential for achieving ROI on your campaigns. According to a recent survey of 344 social media managers, almost 80% of businesses use social media...
Quality content is quickly becoming a brand differentiator for businesses trying to compete for online visibility. Companies able to maintain a steady stream of great content can capture larger online audiences, earn higher search engine results rankings, position themselves as thought leaders and strengthen the...
Blog writing can be an incredibly effective digital marketing strategy when the creator pays close attention to all the markers of quality. These markers include both technical and artistic elements as well as the context your blog plays within your overall marketing funnel. Ignoring any part...
When weighing your options for creating content marketing pieces, don’t overlook the significant benefits outsourcing your workload to an agency can have. While onboarding content writing staff or working directly with a freelancer can both be viable options, they barely scratch the surface of what...