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15 Jul Facebook Is Changing How You’ll Manage Ad Campaigns Soon…Here’s What You Need To Know

Posted at 10:00h in Social Media

Facebook has announced that as of September, a relatively new and controversial feature on their advertising platform called Campaign Budget Optimization will become the mandatory default. Not the optional setting that it is now. You can expect that starting in September when you create your new...

08 Jul Your Business Should Have A Facebook Group (or Several!)…Here’s Why and How.

Posted at 10:00h in Social Media

Facebook has become such an important way for businesses to market their products and services. But with recent changes to the Facebook algorithm, many businesses are struggling to get the same exposure they used to get on Facebook. As this graph illustrates, the distribution and engagement...

17 Jun All About Facebook Workplace

Posted at 10:00h in Social Media

Did you know that you can use Facebook for business? I'm referring to what's known as Facebook Workplace, the business only solution from Facebook that's designed to help businesses increase communication and collaboration and make getting more work done easier and more efficient. You're obviously very familiar...

27 May 7 Instagram Story Features You Should Use To Create More Engagement With Your Prospects & Customers

Posted at 10:00h in Marketing, Social Media

Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow. It’s a virtuous circle that begins with engagement which is why we highly recommend that you use the following...

13 May Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook

Posted at 10:00h in Social Media

Facebook has become the most powerful advertising platform for small businesses. The combination of being able to reach people by their interests, social connections, pages that they've visited, as well as by their location makes them a very effective and powerful option for small businesses...

29 Apr Seven Ways to Generate Leads From Instagram

Posted at 10:00h in Marketing, Social Media

Instagram has been the fastest growing social media platform over the last several years, and now has hundreds of millions of daily users, making it an important place for all businesses to consider doing their marketing. Until recently, it may have seemed like a platform that...

22 Apr Eight Ways You Should Be Marketing on LinkedIn in 2019

Posted at 10:00h in Content Marketing, Marketing Industry, Social Media

LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an aggressive push over the last 12 months to turn itself into a more powerful content marketing...

25 Mar 5 Things You Can Do Right Now To Get Better Results From Your Social Media

Posted at 10:00h in Marketing, Social Media

Not where you’d like to be with your social media presence? Don’t worry, you’re not alone - social media is a challenge (and perhaps even a mystery) for many businesses! The good news is that the pace of change in today’s marketing world means that it’s...

31 Dec Understanding Google Ranking Factors in 2019

Posted at 10:00h in Marketing, Social Media

Google is responsible for billions of internet searches each day, as well as over 85 percent of the search engine market share, so the ultimate goal of a marketer is to find their brand high in the ranking. Without knowing the factors that Google considers...

03 Dec The Use of Blockchain In Digital Marketing

Posted at 10:00h in Marketing, Social Media

While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing. Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than cryptocurrency. Blockchain provides...

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