eMarketer – Key Digital Trends, a Midyear Update

View the slides from the recent eMarket webinar that addresses these key questions:

  • In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences?
  • How do consumers view digital ads in relation to TV and traditional media, and what influence do they have on purchase decisions?
  • How is the mobile-first imperative shifting the balance between owned, earned and paid media?


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