Landing pages provide focused content around a specific product, service, or audience to achieve a single business goal. Specifically designed to get your visitors to take action through persuasive design and psychological triggers, landing pages (and microsites) increase engagement through a high degree of relevancy and improve conversion rates by guiding visitors toward completing that one specific action.
“Big Fish has been our SEO consultant and we have seen fantastic results over time”
– Yanni Tzoumas, Wedding Style Magazine
By offering a clear, obvious path on your landing page to a single call to action, you generate more phone calls, emails, and sales. Present visitors with exactly what they are looking for and make it easy for them to take action!
Highly focused web pages perform better in the search engines because of the high degree of relevancy to searchers. This helps your landing pages rank and reduces your cost in advertising.
Establishing your business as a leader in a given product or service by appealing to the unique interests, wants and desires of your audience through highly relevant content incorporated into each landing page.
68% of B2B businesses use landing pages to gain new sales leads for future conversion - Marketing Sherpa
A 10% change in conversion rate can often mean the difference between making a profit and suffering a loss
48% of marketers build a new landing page for each marketing campaign. - MarketingSherpa
