When the path to a customer purchase can begin and end at any time, in any location and on any device, it’s becoming apparent that businesses need to create a seamless experience across the entire process. With so many devices available to complete a task, customers...

If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question research is excellent content inspiration. Questions are engaging and trigger a natural reflex to answer. Questions...

Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results...

Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but unfortunately, many marketers aren’t using them to their fullest potential. Images are content as well, which can...