Marketing analytics enables you to track your progress, identify optimization issues and discover new opportunities. By developing a measurement and reporting system, your results can be systematically and intelligently improved over time. And because every dollar is trackable, you’ll know where your dollars are going and how much return your marketing dollars are generating.
“Since using Big Fish, our over all numbers were up close to 10% last year. Thank you Big Fish continually optimizing our site for SEO and SEM”
– Ned Clark, Travel for Teens
By developing a measurement and reporting system, your results can be systematically and intelligently improved over time.
Because every dollar is trackable, you’ll know where your dollars are going and how much return your marketing dollars are generating.
Confirm your direction or altering your path by determining the impact and effectiveness of your digital marketing strategy
CMOs report they spend 8% of their marketing budgets on marketing analytics, and expect to increase this level in the next three years - CMO Survey
Spending on marketing analytics is expected to increase 60% by 2015 - Source: CMO Survey
Almost half of U.S. businesses said creating “metrics that demonstrate the value of social media” was vital - B2B Marketing Insider
