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verstile-marketing

31 Aug 12 Versatile Marketing Approaches To Consider When You Need To Do Something Different

Posted at 10:00h in Business Practices, Marketing, Marketing Industry

The world has changed over the last several months, and businesses of all kinds are trying to figure out marketing strategies that will work going forward. It may be time to try something totally new and different from your normal routine to create some energy and...

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covid-marketing

06 Jul 7 Tips for Pivoting your Marketing Strategy During COVID-19

Posted at 10:00h in Marketing, Marketing Industry

You had a marketing plan all set to go for Q2. Maybe it was focused on summer fun, like travel and sports. Then March hit, and the whole thing had to be thrown out the window. Where do you go from here? This pandemic won’t go away overnight,...

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paid-versus-organic-marketing

01 Jun Paid Versus Organic Marketing: What They Are and How to Use Them

Posted at 10:00h in Business Practices, Marketing, Marketing Industry

Both paid and organic marketing have a place in your marketing strategy, but what are they and how can you get the most out of both methods? Read on to learn more! What Are Organic and Paid Marketing? Organic Marketing Organic Marketing is less costly than paid (hence...

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small-business-budget

30 Mar 10 Ways to Market Your Small Business on a Budget

Posted at 10:00h in Business Practices, Marketing Industry

Whether you’re just starting out or you’ve been in the game for a few years, you probably don’t want to spend excess money on marketing if you can just do it yourself. For the savvy small business owner who wants to save some money, here...

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successful-marketing

09 Mar Old School Marketing 101: 7 Tips for Successful In-Person Marketing

Posted at 10:00h in Business Practices, Marketing, Marketing Industry

If you’re a small business owner, you undoubtedly know that your online presence is critical to your success in this day and age. So does growing reliance on technology mean that small business owners should focus solely on online methods and ditch those traditional in-person...

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offer

03 Feb 7 Ways to Make Your Offers Hard to Refuse

Posted at 10:00h in Business Practices, Marketing Industry

You’ve got a product or service to sell, but it’s not going to sell itself. In this post, I’m going to give you some tips on how to make your offers so irresistible that your audience just HAS to buy! After all, as the saying...

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local-marketing.jpg

16 Dec The 10 Must-Have Marketing Strategies for Local Businesses As We Head Into 2020

Posted at 22:00h in Marketing, Marketing Industry

You know the old saying, “the more things change, the more they stay the same”? Well, that’s not always the case when you’re marketing a local business. While it is important to stay true to “old faithful” marketing methods, it seems that more and more creative...

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improve-marketing-roi

09 Dec 10 Strategies Guaranteed To Improve Your Marketing ROI In 2020

Posted at 10:00h in Business Practices, Marketing, Marketing Industry

If you can’t put a check next to all of these things, you have clear marching orders to make sure you can before the new year starts. Otherwise, you’re just throwing money away! #1 Retarget All Visitors It’s time to check in with anyone and everyone who has...

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microinfluencer-grow-local-business

21 Oct How to Use Micro-Influencers To Grow Your Local Business

Posted at 10:00h in Business Practices, Marketing Industry

What are Micro-Influencers? Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for recommendations and advice about what matters and...

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native-advertising

24 Jun What is Native Advertising, and Why Do you Need to Know About it?

Posted at 10:00h in Marketing, Marketing Industry

Here's a startling statistic from a recent study from HubSpot. 84% of millennials don't trust traditional advertising at all. The reality is that consumers are becoming more and more jaded by what seems to be traditional advertising. I'm referring to, banner ads and aggressive offer ads...

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