Competitive intelligence gives you an edge by revealing the strategies and tactics that drive results for your competition. Monitoring competitors enables your business to anticipate changes in the marketplace, learn from competitor innovations, identify points of differentiation, and benchmark success.
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Anticipate what your competitors are planning next. For example, you might gain information on a new product they are getting ready to launch or new services they will add to the business.
Confirm your direction or altering your path based upon the actions of your competitors, discover areas where competitors are outperforming and identify unmet needs within the market.
Benchmark your traffic, advertising spend, search engine rankings and more. Identifying the strengths, opportunities, and areas of improvement within your business.
90% of Fortune 500 companies practice competitive intelligence. - Talon Strategy
Nearly 70% of North American companies plan to increase their budgets for competitive intelligence - Upstream Commerce
94% of (companies surveyed) agree they have benefitted from competitive intelligence – Upstream Commerce
