There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many, in fact, that it’s hard to know where...
If you want to distinguish yourself from the competition, it’s important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how your business adds value to your current or potential...
In traditional retail sales, point-of-sale (POS) marketing, or point-of-purchase marketing, is when you place related, often lower-priced items close to the register where the customer will make his or her purchase. As they shop, customers can quickly peruse these items and decide whether to add...
Times are tough, but there are ways to mitigate the impact on your business. As you read this, I’m sure you are currently considering — or already have considered — the various ways that an economic downturn could affect your business, and what marketing strategies...
A large majority of your audience is probably attached — more than they want to admit — to their phones. So, as you seek to drive more sales, you’ve got to meet your customers where they are. Sending out engaging text messages is one of...
When times get tough, there’s no doubt that lots of businesses slow down or stop their marketing altogether, bracing themselves for the unknown. But smart companies know that marketing is critical to the success of your company, whether times are good or bad. Today, I’m going...
If you’re ready to expand your customer base, then it’s time to create a solid referral marketing system. But before you can get started, you’ve got to make sure that your customer interactions and product/service offering are worth the referral. Once you’ve refined those areas...
2020 is the year of the video… maybe not officially, but you know what I mean. Video content is vital to getting your brand out there, and you can’t get left in the dust. That’s why I decided to compile some tips for making videos...
When you’re creating a lot of content on a weekly or monthly basis, you may think you’ve got it down. But with the constant workflow of new ideas, content creation, and promotion of your blogs, podcast episodes, or videos, you may be forgetting a few...
As LinkedIn’s popularity grows, so too should your desire to reach as many people as possible through this avenue. LinkedIn is really a different animal from other social media sites because you’re working exclusively with other business professionals. That also makes it a great way...