Everyone knows by now that, in today’s world, you need to win online if you are going to win in business. But the flood of online marketing options and strategies can get complex fast, so it helps to take a few steps back to ensure...
Proof in the form of happy customers that are willing to tell the world how happy they are with your products and services is the best marketing content possible. Nothing will give a prospective customer more confidence than seeing a variety of glowing testimonials about the...
Facebook has announced that as of September, a relatively new and controversial feature on their advertising platform called Campaign Budget Optimization will become the mandatory default. Not the optional setting that it is now. You can expect that starting in September when you create your new...
Sean Ellis, a founder of the growth hacking community, and a legend in Silicon Valley has to say the following about getting more customers to buy from you, “Conversion rate equals desire minus resistance.” Most of us are focused on increasing the desire for our products...
You may not realize it yet, but your business should have a podcast! Podcasts as a powerful marketing tool The popularity of podcasts is exploding as is their influence on customer decisions. And there’s a good reason for that. Podcasts are convenient to listen to whether you are at...
You no doubt heard over the years that you should build your list and that usually refers to building an email list. Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, most affordable and...
A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson's follow up process. But creating videos can be a challenge for a lot...
As we all know, video has become a very important format for marketing for all types of businesses and all types of marketing platforms. From YouTube to Facebook, to Instagram,video has become the most important format of content in today's marketing world. How can you take...
The path to growing a small business is never easy nor obvious. Sometimes we could all benefit from being able to get inside the head of a good mentor. Lucky for us, more and more of the smartest people in business and life are sharing their...
Not getting the fast results you’re expecting from your content marketing efforts? Don’t worry, you’re not alone. We talk to a lot of business owners and marketers, and many of them share that they feel like their content is often falling on deaf ears. Here are...