Promoting your blog posts on Facebook is one of the most cost-effective, efficient and smart strategies you can use to drive traffic back to your website blog. First of all, Facebook audiences are huge! 68% of Americans use a Facebook account regularly, which equals nearly 220...
So you sit down to come up with topics for your next couple of blog posts and...
With just a few improvements, your social media profiles could become relevant contributors to your Digital Marketing strategy in 2018. By switching up your approach and committing to a higher level of quality, you could soon be generating more leads, revenue, and interest in your...
Few business owners have both the time and skill needed to do their company blog justice.Most simply don’t feel comfortable with the writing process, especially when the published blogs will publicly represent the company to the wider audience. Blog content, however, is more important than ever...
In many ways, the headline is the most important part of a blog post or article. Headlines spark action. They can make people click. An eye-catching headline on social media can draw tons of comments — many from people reacting to the headline alone. Headlines...
After the last echoes of ringing in the New Year subside, everyone reflects on how to make 2018 better through their own actions. If you’re a digital marketer, this time marks the perfect opportunity to set ambitious goals and pledge to cut out bad habits. To...
Millions of business owners all over the world struggle when it comes to generating a positive image of their company online. Despite their best efforts, they just can’t seem to get momentum behind people expressing positive sentiment. If you want to improve your online reputation,...
Social media marketing sounds simple enough to many business owners, but they need to recognize the differences between personal social media use and professional social media marketing. Think about it like this: if you make a good pot of coffee to serve your family, then that’s...
In 2018, use of video among small business owners will mature and solidify into a “must have” marketing component. Businesses able to make strategic use of video will seize critical opportunities for sales lift and market share. Many marketers hailed 2017 as “the year of video,”...
Improve your website’s performance on Mobile devices. Increase the number of clients you attract through Mobile Search. Get ahead of your competition! This week, leaders from more than a dozen local industries came together for a wonderful lunch to learn, question, and to discuss how they...