Running social media marketing becomes infinitely easier when you find the right tech tools to do most of the work for you. There are countless platforms out there designed to help you save time while adding more power and control. We sifted through the absolute best...
Small business owners have to account for mobile devices within their marketing strategy in 2018. Otherwise, their competition is going to quickly leave them in the dust. With every passing year, we increasingly rely upon our mobile devices to keep us connected. In 2014, mobile web...
In 2018, use of video among small business owners will mature and solidify into a “must have” marketing component. Businesses able to make strategic use of video will seize critical opportunities for sales lift and market share. Many marketers hailed 2017 as “the year of video,”...
Improve your website’s performance on Mobile devices. Increase the number of clients you attract through Mobile Search. Get ahead of your competition! This week, leaders from more than a dozen local industries came together for a wonderful lunch to learn, question, and to discuss how they...
Instagram has changed from a way to post artistic photos to a legitimate vehicle for small businesses looking to drive engagement. The rise of influencers and influencer marketing for small businesses has played a huge part in this evolution. In 2018, expect more small businesses than...
2018 is just around the bend, and content marketing has changed a whole lot in the past few years. While it was once a small component of larger digital marketing campaigns and strategies, big brands have started to realize that content can be a marketing...
Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the coming year, expect Facebook to continue evolving...
In 2018, you need a strategic sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue. Our time spent online continues to increase exponentially while our time spent with traditional media -- TV, radio, and print...
It wasn’t that long ago that larger businesses considered video advertising as something that was “nice to have.” Because of the many benefits it has, however, video advertising has become a significant part of their marketing strategy. Now, this status has trickled down to smaller...
Email marketing has returned in full force, and companies that know their way around best email practices will reap the largest returns. According to a survey of marketers conducted last summer, the average ROI (Return on Investment) from email campaigns was over 100 percent! This ROI...