14 May Key Takeaways from our Google Partners Event
We were honored to host a Google Partners Connect event at our office this month where we invite local businesses owners and entrepreneurs to come and learn how they can grow their business in both sales and awareness. At this particular Live Stream event, the experts at Google shared about:
- Google Adwords
- Google My Business
- Mobile Marketing
- And Customer Insights
Micromoments
The first half of the session covered “Micromoments,” the moments that matter most in a customer’s life. Matt Lawson, the director of Search Ads Marketing at Google, took us through why Micromoments are the new battleground for Brands online.
[Tweet “”The biggest opportunities come in the smallest moments.” – Matt Lawson”]
In order to capitalize on your audience’s Micromoments, you must first understand their need and intent in order to provide then with something of value. Your goal here is to build targeted experiences based on their immediacy and needs. To learn more at Mocromements check out: Think With Google – Micromoments.
Advanced Adwords Techniques
- Adwords Evangelist, Frederick Vallaeys, brings us through some Google Adwords Pro Tips on how to:
- Connect with your customers online
- Take advantage of mobile
- Track if Adwords is performing the way you desire
Got Questions?
We know that this is a lot to take in all at once. That’s why we here at Big Fish Results, a Google Certified Partner, can help answer your questions, as well as achieve the results your business desires and deserves. We have put together a free assessment that you can take to identify new business opportunities discussed in this live stream event. Click the button below to get started: