Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites. Ultimately, successful marketing is about the customers. No matter how great your marketing efforts are, it doesn’t matter if you can’t connect with the audience. So, if you want to...
The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started. That said, not every aspect of creating content is easy. In fact, content marketers...
Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns. Fortunately, we’re here...
If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question research is excellent content inspiration. Questions are engaging and trigger a natural reflex to answer. Questions...
For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams, which impacts the...
Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results...
Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but unfortunately, many marketers aren’t using them to their fullest potential. Images are content as well, which can...
When you’re just starting a business, you need to work hard to gain traction. Over time, however, you may notice that you need to change your strategy to continue to grow your business. One of the most effective ways to boost conversions and generate more revenue...
John D. Rockefeller wrote, “Don’t be afraid to give up the good to go for the great.” This mindset is central to who we are at Big Fish Results and it is shared by our clients. It drives us to continually innovate our systems and...
Google is responsible for billions of internet searches each day, as well as over 85 percent of the search engine market share, so the ultimate goal of a marketer is to find their brand high in the ranking. Without knowing the factors that Google considers...