Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the coming year, expect Facebook to continue evolving...
In 2018, you need a strategic sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue. Our time spent online continues to increase exponentially while our time spent with traditional media -- TV, radio, and print...
It wasn’t that long ago that larger businesses considered video advertising as something that was “nice to have.” Because of the many benefits it has, however, video advertising has become a significant part of their marketing strategy. Now, this status has trickled down to smaller...
Email marketing has returned in full force, and companies that know their way around best email practices will reap the largest returns. According to a survey of marketers conducted last summer, the average ROI (Return on Investment) from email campaigns was over 100 percent! This ROI...
Want to increase traffic into your dealership this month to sell more cars and book more service appointments? Here's how you do it: Improve the conversion rate of your direct mail campaigns by 64% How does that work? More people are in the market for service appointments...