Quality content is quickly becoming a brand differentiator for businesses trying to compete for online visibility. Companies able to maintain a steady stream of great content can capture larger online audiences, earn higher search engine results rankings, position themselves as thought leaders and strengthen the...
Blog writing can be an incredibly effective digital marketing strategy when the creator pays close attention to all the markers of quality. These markers include both technical and artistic elements as well as the context your blog plays within your overall marketing funnel. Ignoring any part...
Promoting your blog posts on Facebook is one of the most cost-effective, efficient and smart strategies you can use to drive traffic back to your website blog. First of all, Facebook audiences are huge! 68% of Americans use a Facebook account regularly, which equals nearly 220...
So you sit down to come up with topics for your next couple of blog posts and...
Few business owners have both the time and skill needed to do their company blog justice.Most simply don’t feel comfortable with the writing process, especially when the published blogs will publicly represent the company to the wider audience. Blog content, however, is more important than ever...
In many ways, the headline is the most important part of a blog post or article. Headlines spark action. They can make people click. An eye-catching headline on social media can draw tons of comments — many from people reacting to the headline alone. Headlines...