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create-marketing-plan

08 Apr The Six-Step Process For Creating Marketing Content Even When You Are Very Busy

Posted at 10:00h in Content Marketing, Marketing

We've all heard that we should be creating more content for our business. Blog posts, videos, podcasts and social media content have all become a requirement of marketing and growth in just about every industry. But creating content is definitely time-consuming, and can be the last...

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content-marketing-budget

01 Apr How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out…

Posted at 10:00h in Content Marketing, Planning

Marketing Thought Leader Seth Godin has said that “Content marketing is all the marketing that’s left.” If you believe him, then your budget for content had better reflect the strategic role it has in your marketing plan. Nearly all businesses have at least some sort of...

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intriguing-content-topic

11 Mar 3 Things You Can Do Immediately To Get Better Response From Your Content

Posted at 10:00h in Business Blog Writing, Content Marketing, Marketing

Not getting the fast results you’re expecting from your content marketing efforts? Don’t worry, you’re not alone. We talk to a lot of business owners and marketers, and many of them share that they feel like their content is often falling on deaf ears. Here are...

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omnichannel-marketing-strategy

04 Mar How to Develop a Winning Omnichannel Marketing Strategy

Posted at 10:10h in Content Marketing, Marketing

When the path to a customer purchase can begin and end at any time, in any location and on any device, it’s becoming apparent that businesses need to create a seamless experience across the entire process. With so many devices available to complete a task, customers...

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consistent-compelling-content

18 Feb How to Ensure Your Blog Posts Stay Evergreen

Posted at 10:00h in Business Blog Writing, Content Marketing

The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started. That said, not every aspect of creating content is easy. In fact, content marketers...

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google-analytics

11 Feb Using Google Analytics to Improve Content Marketing

Posted at 10:00h in Content Marketing, Marketing

Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns. Fortunately, we’re here...

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content-marketing

12 Nov 8 Effective Content Types and How to Use Them

Posted at 10:00h in Content Marketing, Marketing

Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content is about more than blog posts. There are many types of content out...

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customers-do-the-talking

17 Sep Let Your Customers Do the Talking: How to Use Reviews in Your Content Marketing

Posted at 08:00h in Business Practices, Content Marketing

Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your relationship with them and encouraging others to follow in their footsteps. You...

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find-content-writer

10 Sep How to Find a Content Writer Who Can Spin Your Blog Into Gold

Posted at 08:33h in Business Blog Writing, Content Marketing

Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string together sentences that keep people’s attention, but you have to make some sort of blasted “point” out of the whole thing. It’s...

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high-quality-content-matters-more

15 Aug Why High Quality Content Matters More than Keywords for SEO

Posted at 15:34h in Content Marketing, SEO

Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to pick up on unnatural language and poor formatting—both of which send strong negative signals that hurt your ability to rank. In fact, Google’s...

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