Here's a startling statistic from a recent study from HubSpot. 84% of millennials don't trust traditional advertising at all. The reality is that consumers are becoming more and more jaded by what seems to be traditional advertising. I'm referring to, banner ads and aggressive offer ads...
Did you know that you can use Facebook for business? I'm referring to what's known as Facebook Workplace, the business only solution from Facebook that's designed to help businesses increase communication and collaboration and make getting more work done easier and more efficient. You're obviously very familiar...
You may not realize it yet, but your business should have a podcast! Podcasts as a powerful marketing tool The popularity of podcasts is exploding as is their influence on customer decisions. And there’s a good reason for that. Podcasts are convenient to listen to whether you are at...
Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow. It’s a virtuous circle that begins with engagement which is why we highly recommend that you use the following...
Facebook has become the most powerful advertising platform for small businesses. The combination of being able to reach people by their interests, social connections, pages that they've visited, as well as by their location makes them a very effective and powerful option for small businesses...
A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson's follow up process. But creating videos can be a challenge for a lot...
Instagram has been the fastest growing social media platform over the last several years, and now has hundreds of millions of daily users, making it an important place for all businesses to consider doing their marketing. Until recently, it may have seemed like a platform that...
LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an aggressive push over the last 12 months to turn itself into a more powerful content marketing...
As we all know, video has become a very important format for marketing for all types of businesses and all types of marketing platforms. From YouTube to Facebook, to Instagram,video has become the most important format of content in today's marketing world. How can you take...
We've all heard that we should be creating more content for our business. Blog posts, videos, podcasts and social media content have all become a requirement of marketing and growth in just about every industry. But creating content is definitely time-consuming, and can be the last...