No doubt, your business has some sort of social media presence. And, hopefully, you’re using it to rake in leads like nobody’s business. But if you’re struggling in the lead department, or if you just want more paying customers (always a good goal), you can...
Are you trying to step up your social media game? If so, be sure to add Instagram marketing to your social media strategy. It seems that virtually everyone has an Instagram account these days, and users are engaging more and more with targeted ads. If...
If you haven’t already, it’s definitely time to incorporate Facebook Retargeting into your marketing strategy. But first, what is retargeting? Put simply, it’s a marketing tool used to “target” those prospects who have, in some way, shown interest in your website in the past. Why is this...
A robust social media following is fantastic — if it’s driving results. But if you have 100,000 social followers who will never buy anything from you, then you’re wasting a lot of time and not making any money. That’s why you should always be thinking about...
As LinkedIn’s popularity grows, so too should your desire to reach as many people as possible through this avenue. LinkedIn is really a different animal from other social media sites because you’re working exclusively with other business professionals. That also makes it a great way...
In 2018, Instagram rolled out a new platform called IGTV, which allows users (and businesses!) to create long-form, vertical video. This creates some new marketing opportunities for you and your business. Today, I’ll tell you why you should create your own IGTV series, give you...
Considering whether to tap into Facebook Stories to market your business? The time is now! Even though the “Stories” feature was created by Snapchat several years back, Facebook seems to have made it their own, and with 2.7 billion monthly users (active users, I might add),...
As was widely reported a short time ago with much fanfare, Instagram has started hiding likes as a test to see if doing so will make the app more enjoyable for users. The test started in Canada but has now been rolled out to six additional...
IGTV got off to a very slow start when it first launched, but thanks to recent developments, it’s now on fire! Video content is exploding in general, and IGTV has created an opportunity to create longer-form video content (up to 10 minutes long) on Instagram,...
The stats on social messaging - and consumer expectations regarding businesses using messaging to communicate with them - paint a very clear picture: You need to have a social messaging strategy in your sales and customer service processes! Take a look at the numbers: By the end of...